"We had a solid quarter as people turned to our products to stay connected and businesses continued to use our services to grow," said Mark Zuckerberg, Meta founder and CEO. "I'm encouraged by the progress we made this past year in a number of important growth areas like Reels, commerce, and virtual reality, and we'll continue investing in these and other key priorities in 2022 as we work towards building the metaverse."
Meta will host a conference call to discuss the results at 2 p.m. PT / 5 p.m. ET today. The live webcast of Meta's earnings conference call can be accessed at investor.fb.com, along with the earnings press release, financial tables, and slide presentation. Meta uses the investor.fb.com and about.fb.com/news/ websites as well as Mark Zuckerberg's Facebook Page (facebook.com/zuck) and Instagram account (instagram.com/zuck) as means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD.
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Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
"On the impressions side, we expect continued headwinds from both increased competition for people's time and a shift of engagement within our apps towards video surfaces like Reels, which monetize at lower rates than Feed and Stories," Facebook said.
QR Codes are one of the top solutions for seamlessly connecting print marketing to digital platforms. If you add your Facebook QR Code to print materials, users no longer need to search for your links later (and likely not come back), they can simply scan your QR Code and all the relevant links are right at their fingertips.
Retailers like Elle Boutique wanted to use their store locations and product packaging to increase their Facebook followers. They added a Facebook QR Code to table tents at checkout, in the dressing room, and even on clothing tags so they could maximize the chance for their customers to follow them.
A Facebook QR Code has a unique and highly useful addition: The option to display page likes. For social media, in general, the more likes a page has, the more likely it is to get more. So, you can use this fact to your advantage and turn on your page like count so everyone who scans your QR Code can see it and like your page without even having to visit it directly.
As mentioned above, Facebook QR Code, when scanned, redirects the end-user to your Facebook page or profile. And the main purpose of QR Code here is to make it easier for users to take an action just like a Video QR Code or any other type of QR Code.
On monetization, ad ARPU (average revenue per user) of $5.45 looked robust compared to last year's $4.14, in an accelerating growth pace of over 30% compared to 29% last quarter. It seems like Facebook continues to do a great job at converting user attention into dollars earned. Margins naturally increased as a result, with income from operations rising a stellar 64% YOY.
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